Launch
How to Launch Your SaaS When Nobody Knows You Yet
A practical guide for first-time founders launching without an audience, newsletter, investor backing, or social following.
Sep 4, 202610 min read
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ShipNLaunch Guides
Notes for people who ship.
Practical guides for building, launching, finding early users, pricing, and growing what you ship.
Latest guides
5 founder guides
Growth
How to Get Your First 20 Users Without Paid Ads
A practical, unhyped manual for finding your initial 20 customers through manual outreach, founder-led onboarding, and niche discovery.
Sep 4, 20269 min read
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Validation
How to Validate a SaaS Idea Before Spending Months Building It
How to separate polite compliments from real commercial demand using problem interviews, concierge MVPs, and commitment tests before writing code.
Sep 4, 20269 min read
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Pricing
How to Price an Early-Stage SaaS Without Guessing
A practical guide to pricing your initial software: choosing a value metric, deciding between free trials and paid upfront, and overcoming founder pricing anxiety.
Sep 4, 202611 min read
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Distribution
What to Do After Launch Day: A 30-Day Distribution Plan
A four-week operational roadmap for the post-launch dip: triaging feedback, fixing activation leaks, running small distribution experiments, and avoiding channel hopping.
Sep 4, 20268 min read
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